New Brunswick’s UEZ: It’s the Key to Higher Retail Sales!

Doing retail business in New Brunswick just got a whole lot more affordable and profitable with the designation of our Urban Enterprise Zone. The UEZ is an area within our City where you can qualify for incentives to increase your business and expand employment.

We are very excited to join New Jersey’s nationally acclaimed UEZ program. Since 1984, it has been an engine for driving urban revitalization and economic growth. The UEZ program, a proven success in 27 zones throughout the state, has generated 58,216 jobs and $387 million for reinvestment projects.

The New Brunswick UEZ will become a magnet for shoppers who will pay just 3% sales tax. Plus, that sales tax stays right here in our City to be used for the types of capital improvements and economic development activities that keep real estate values high and space in demand.

Increased profits

• 3% sales tax: a huge incentive for local and out-of-town consumers to shop with YOU. By advertising the 3% sales tax, you can gain a tremendous advantage over your competition, gain new customers and retain established customers.
• Plus, the sales tax you collect stays right here in New Brunswick to be invested in business improvements that will further enhance our City as a hub for shopping and business opportunities of any size.

Lower costs

• You can purchase goods for conducting and improving your business sales tax free. This includes office and building supplies, business equipment and fixtures.

Once you are an approved UEZ member, you will receive:

• Window sticker identifying your business as a UEZ member charging just 3% sales tax.
• Tips for creating advertisements that capitalize on your UEZ membership and the 3% tax and bring customers to your door.
• Suggestions for partnering with other UEZ businesses to maximize marketing opportunities and word-of-mouth referrals.

The City of New Brunswick is ready to assist you.